Don’t say “Don’t Say Cheese”

So after a great deal of trouble, I came up with a catchy name for my blog: “Don’t Say Cheese.” Yes, I had done my research and tried to determine whether it was already in  use. It didn’t seem to be.

But it was. Apparently there’s a photographer in the UK who used to have a wordpress.com blog—on which she never posted a single post—and she is trading under the name “Don’t Say Cheese.” Can’t even check her out, because her website is so new it doesn’t work yet.

Can you believe it? Is there a single meaningful phrase left in the English language that somebody has not already registered for use on the Web?

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