I photograph a lot of different types of portraits, and what you should wear for yours to a large degree depends on what kind of portrait it is. Obviously, if it’s a bridal portrait whose purpose is to show off your gorgeous wedding gown, you will wear your wedding gown—and you will probably want to visit the hair dresser in the morning before our shoot. Graduates usually (although not always) will wear their gowns and First Communicants will wear their white dresses (girls) or suits (boys). If it’s a portrait of you for work or at work, then wear what you wear to work—whether it’s a suit, or a uniform, or blue jeans and your welding mask.
The following tips are mainly for folks who are having a more informal portrait done, such as an engagement portrait or a family portrait.
We photographers often start by telling clients to wear something they are comfortable in, both physically comfortable (i.e. don’t wear pants that are too tight) and personally, mentally comfortable (i.e. if you haven’t worn a suit since your grandfather died five years ago, don’t wear a suit for your portrait). Wear something that is you, but do be aware that the camera can be unforgiving and while casual is okay, careless probably is not . “Dressy casual” sums it up nicely most of the time. For engagement portraits, consider wearing what you might wear on a casual date. We live in a very casual age, and blue jeans, khakis or chinos are fine. Wear comfortable shoes. Women, be aware that I may or may not get your feet into personal portraits, and for engagement portraits, we may walk around a bit. If you plan to wear heels, be sure to bring some flats to walk in as well.
Avoid flashy clothes, patterns, and very strong primary colors
This is standard advice you’ll find everywhere. Avoid wearing clothing—shirts, hats, sweaters, pants—that draws attention to itself and distracts from your face. Stripes (like rugby jerseys) and shirts with striking patterns (Hawaiian shirts) are generally no-nos. And strong colors (yellow, green and especially solid red) can also be difficult to deal with photographically, unless you know we’re going to do a black and white portrait. It’s an old photographer’s guideline that darker or subdued colors are slimming and also easier to deal with than bright colors or whites, but don’t feel bound by it. If you have a white linen dress that you love, by all means, wear it.
Avoid “short”: short sleeves, and especially short pants and short skirts. Bare skin can be distracting.
Makeup and grooming
Hair and makeup are difficult subjects. Give your hair some thought and at least bring a hair brush with you. Men, ask your women about your hair. A haircut a week before your portrait is often a good idea. As for makeup, if dramatic makeup is your style, that’s fine with me. But I suggest to most women that they try to tone down their makeup for their portrait. Less is more. Don’t worry terribly about tiny blemishes: I can remove them after the shoot. (You may want to apply a little makeup over a blemish simply so you feel more comfortable and less self-conscious during the shoot.)
Groups: Dress alike, but not too alike
Couples posing for an engagement portrait and families posing together should make an effort to dress so that everybody harmonizes with everybody else—but I generally don’t suggest wearing a uniform. If the woman is going to wear a nice dress, the man clean up, too. But this is a difficult issue and hardly a rule. If you have identical twins, for example, and want to dress them identically, that’s perfectly fine.
There are no rules
In spite of the very traditional tips above, I want you to know that I know that there are really no hard and fast rules. If the woman feels comfortable in a sleek DKNY number with gorgeous pumps and loop earrings, and the man feels comfortable in jeans, tee shirt and tennis shoes, that’s cool with me. These days, heaven knows, anything goes. However, it would be a good idea for the man to bring a blazer and perhaps a pair of leather shoes in a paper bag, just in case.
Choices are good
Final note: It’s good to have choices. If you dress in layers, we can easily take something off if it looks better. So men, bring a blazer, just in case we want it. If you would really like to have choices, bring a change of clothing.
And remember to bring your sense of humor and have a good time!
By the way: the tips above are pretty standard. You will find more advice of the same type by searching on the Web for “what to wear for a portrait” or “how to dress for an engagement portrait”.