Lovely ad for the iPhone 5’s camera. I mention it not just because it’s a charming ad, but because I really relate to it as a photographer. When I’m working or thinking seriously about taking photos, I am, of course, using my big cameras. But more and more, I find myself taking “casual” photos with the iPhone. These are the photos that I used to take with a compact camera like the (excellent) Sony RX100 and before that the Panasonic LX5. Now, I use my phone.