Aperture’s out to pasture. Life goes on.

A year ago, I wrote a post here explaining “Why I switched from Lightroom to Aperture.” I outlined some of the relative advantages of Aperture, as I saw them at the time. But even then, I knew that it was an iffy decision. Indeed, already a year or more ago it seemed likely that Apple had lost interest in Aperture and the product had no future.

So it wasn’t much of a surprise last week when Apple made it official: no more updates for Aperture. They set out to make a the best raw workflow app for pros. In the eyes of many, for a while, that’s just was Aperture was. And then Apple got bored with it.

Maybe it wasn’t just boredom. One old observation about Apple is that it’s a hardware company, not a software company. Its software is created to sell its hardware. I have no inside info, but my guess is, the decision-markers at Apple felt that Aperture wasn’t selling enough Macs.

What’s for certain is that Aperture wasn’t selling any iPhones or iPads, and that’s what Apple really wants to sell these days. Apple knows that it’s now one of the biggest marketers of cameras in the world, since every iPhone and iPad is also a camera. Rather that continue to develop pro-level software that manages and processes photos taken by the small number of photographers using high-end third-party cameras, Apple has apparently decided it wants to concentrate on supporting the users of its own mobile device cameras. The money is where the mass of iPhone snappers are.

On a related note, see this earlier post: “Is it a great time for photography?

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